A Knowledge based Platform to Support Informal Learning in Do-it-yourself Retail Stores
نویسندگان
چکیده
This paper is about an innovative approach to informal, workplace related learning in do-it-yourself retail stores. Most organizations ignore informal learning as a strategic tool, although this kind of learning dominates the workplace in many organizations. The objective of the project described here was to facilitate informal learning practices by the sales people on the work floor with an easy to use knowledge platform. The platform should be structured in line with current learning concepts, the specific target group and organizational requirements. An existing knowledge platform was upgraded in this sense to better serve the informal learning activities using a semantic approach and Microtraining, a didactical concept for structuring short learning sessions. This platform has been tested in practice in the retail stores. The outcome of the project shows that using the knowledge platform can indeed strengthen the advisory services of the employees. The semantic web as well as the Microtraining approach enhanced the usability of the platform and fostered self-directed learning, understood as an important component of informal learning
منابع مشابه
A Data Mining-Based Framework to Identify Shopping Missions
The success of any business depends on the ability to understand its customers. As any other business so do retailers, understanding the reasons consumers enter their stores is playing a key role in achieving competitive advantage and retaining their market shares. Nowadays, the advent of Business Analytics has created new ways for retailers to metamorphose the vast amount of data they have int...
متن کاملCompensation For Educational Shortcomings By Applying A Training Strategy
Introduction: Supporting process refers to the creation of temporary learning structures which lead to increase the adaptability of learners with a special learning position. In teaching, the method of relying on individual knowledge with more knowledge provides support or support for facilitating learner’s progress. For this reason, the aim of this paper is to address the issue of rehabil...
متن کاملThe Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency
Objective A great number of customers spend much more time than expected on shopping because of a lot of reasons like variety in products. Thus, they may feel confused and disappointed. Such confusion can influence purchasing procedure and determine purchasing behavior. Such customers fail to purchase wisely and may face difficulty choosing appropriate and reasonable products. However, if the ...
متن کاملLetsMT!: Cloud-Based Platform for Do-It-Yourself Machine Translation
To facilitate the creation and usage of custom SMT systems we have created a cloud-based platform for do-it-yourself MT. The platform is developed in the EU collaboration project LetsMT!. This system demonstration paper presents the motivation in developing the LetsMT! platform, its main features, architecture, and an evaluation in a practical use case.
متن کاملLetsMT!: A Cloud-Based Platform for Do-It-Yourself Machine Translation
To facilitate the creation and usage of custom SMT systems we have created a cloud-based platform for do-it-yourself MT. The platform is developed in the EU collaboration project LetsMT!. This system demonstration paper presents the motivation in developing the LetsMT! platform, its main features, architecture, and an evaluation in a practical use case.
متن کامل